tag:blogger.com,1999:blog-10293499.post113418814188396744..comments2024-02-13T17:30:02.808-08:00Comments on Design Synthesis - structure.function.relation: If You Work In Advertising, Kill YourselfDeaconhttp://www.blogger.com/profile/03676351336106101412noreply@blogger.comBlogger1125tag:blogger.com,1999:blog-10293499.post-1134661315079944332005-12-15T07:41:00.000-08:002005-12-15T07:41:00.000-08:00You know, it's funny now that you bring it up: in ...You know, it's funny now that you bring it up: in the few advertising classes I took while getting my Comm degree, the professors were very gung ho about all kinds of obnoxious ad strategies--direct mail, sponsorships, etc. Tickled them pink. But when I pressed them, or actually read the textbook for information, the only conclusive evidence anyone seems to have about advertising is that it has to be out there. Nothing else about the ad matters--not how funny it is, or where you put it. The product just has to be somewhere in the public eye. The rest, as you've said, usually happens as sleight-of-hand somewhere.<BR/><BR/>I wonder, though, how long it'll be before "creative" marketing starts to seep through instead of glorified billboards. Will we have viral marketers in MMO's, chatting loudly about their "favorite" soda?Anonymousnoreply@blogger.com